SEARCH ENGINE OPTIMIZATION (SEO)

Create better content with Pen-to-Paper SEO Tips.

Mike Watson – Brantford, ON

10th May 2019

The world of SEO is a certified minefield, especially for do-it-yourselfers who are trying to manage their own web presence. There are literally hundreds of factors that determine if your page or content rise to the all-important front page of Google.

So where to begin? This is a question I get asked often. When working with small business owners who want to start writing quality content I find that many are so overwhelmed by the sheer number of factors at play, they miss the very fundamentals of what a top-ranked piece of content needs to get into that A+ range. Google’s algorithm for page ranking starts by checking if your content or post meets certain requirements that it has come to recognize as being “best practise” for sharing quality, engaging and useful content on the internet. Before uploading the content, configuring with meta descriptions & keywords, sharing and promoting your content, few check if what they have just spent weeks creating meets those basic, foundational needs. So what does a fresh piece of content need in order to satisfy these very early checks that Google will use to determine it’s value? This is what I call “Pen-To-Paper SEO” and it is that first piece of your SEO strategy before your content has even been completed. We are talking here about things such as your word count, how many times you repeat your keywords and how organically they are used within your wider content. In other words, all the things you need to keep in mind before & during the creative process of writing the content. Ensuring these rules are accounted for in your content can be done as you go, or you can choose to spend extra time revising your content once it is complete, which can be an extremely frustrating process as your well-crafted paragraphs begin to fall apart. As a visual learner, I prominently displayed a checklist of some of these basic rules when I first began writing content for my own blog. I’ve found that over time I think automatically about these rules as a conscious part of the content creation process, and that might be down to giving the grouping of considerations it’s own name to remember.
Pen-to-Paper SEO Tips Infographic

Feel free to share this infographic!

I’ve created this Pen-To-Paper SEO infographic for every small business owner who wants to start writing engaging content that will also begin to create the basic habits for solid SEO foundations. It is free to download for personal use and keep handy on your desktop, or perhaps print and pin to that bulletin board in your office. Enjoy and good luck starting your SEO journey!
More articles you may like:

Get Started with Email Marketing

[flexy_breadcrumb] Why Every Website Should Collect Email AddressesMike Watson - Brantford, ON17th February 2020Email Campaigns & Newsletters are one of the most powerful tools underutilized by small businesses.Social Media preoccupies a lot of energy in the...

read more

How to get Started with Data Analytics

SEARCH ENGINE OPTIMIZATION (SEO)How To Get Started With AnalyticsMike Watson - Brantford, ON12th January 2020Who doesn't want a more impactful website?A strong web presence brings in new customers, reinforces loyalty with existing customers and presents your business...

read more

Project in mind?

If you have a project or website in mind or would like to learn more, I would love to hear from you.

WEB DESIGNER & SEO PRO

Based in Brantford & serving clients in Paris, Cambridge, St. George, Woodstock and across Southern Ontario.

w

ASK A QUESTION

GIVE ME A CALL

15 + 5 =

Mike Watson ~ Web Design & SEO

I specialize in building Custom Wordpress Websites that support and drive growth for your business or non-profit.

Based in beautiful Brantford, Ontario and serving clients in Paris, St. George, Woodstock, Simcoe & Cambridge.

Mike Watson Web Design Headshot Smile